ABOUT ME
I am a designer and creative director based in Washington, DC. Originally from Cape Town, South Africa, I have a special appreciation for natural beauty and the environment. I'm passionate about branding, marketing, and solving creative problems that drive business growth and increase revenue.
Most recently I founded and lead the creative team at KLIK, a performance marketing agency, to elevate its proven data-first media management with purpose-built design solutions. I spent a large part of my career working in online education specializing in digital marketing, and in publishing and print marketing and advertising. I have deep experience across mediums, ranging from print to experiential to web design and digital advertising.
I've worked on iconic global brands, including MIT, Harvard, LSE, Land Rover, Jack Daniel’s, and Macallan, and have lead the creation and build of new brands from the ground up. I have delivered this for organizations across three continents, ranging from a large agency, a traditional publisher, a successful start-up, and a national association.
